Journal
Notes from the studio
What we've learned building fast websites for local businesses — written for owners, not developers.
- ConversionAugust 18, 20265 min read
Why local business websites lose customers in the first five seconds
Most visitors decide whether to stay before a page finishes loading. Here is what they are looking for, and how to give it to them immediately.
Read → - PerformanceJuly 29, 20266 min read
Speed is a design decision, not a developer chore
Performance is usually lost in the design phase — in the carousel, the third font, the video that nobody needed. Decide early and the build stays fast for free.
Read → - SEOJuly 11, 20267 min read
Local SEO fundamentals that actually move the needle
Before backlinks and content calendars, there is a short list of basics most local sites still get wrong. Start there.
Read → - RetentionJune 24, 20265 min read
Designing for the second visit
Acquisition gets the attention, but repeat customers decide whether a local business grows. Your website has a role in that after the first booking.
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